I Scream You Scream we all Scream for Ice-cream!

Let's take it back to the roots:

Our goal is to reach out to women, not only in South Africa ,but on a global scale, so that women all over the world would regain their persepective of "authenticity"

To view the

"raw product " as ..... the "beautiful result"

-to un-dig their childhood roots and embrace" thy" origin.

-This look is an outer manifestation of our focus -to embrace strong authenticity from every angle rooted in a woman.

Childhood roots:

I'm sure we all remember the sound of the ice cream truck ,on a Sunday afternoon, while you're playing "skipping-rope" - two little Dickie birds with your cousins and friends wearing little summer church dress?

Sun dazed:

Those joyful summer days ,when not even a thorn in your foot was good enough to get you indoors. When the sun-set, we all knew it’s time to plait those big ribbons in our hair! One fat plait hanging down from each ear, emphasizing the "puppy face" we made when the weekend was over and it's back to school .

-This is what inspired this look

Authenticity is rooted from your childhood:

The long talks you got from your parents after you failed to convince them why you deserved an ice-cream-cone this Sunday

Still nothing would ever defeat this justification:

"Ice-cream" is not good for you, it is unheathy" veggies are healthy, eat it!!!!!!"

Do we still ignore the "myth" hahahaaa?

Well relaxing your hair, is not good for you.

go natural, that's healthier,do it!!!!!!!

"As stubborn as our roots " :

As much as we know icecream is bad for us ,we still eat it ,right?

Why?

because we would rather suffer the consequences& live in that moment .

Why not embrace your authenticity and create a healthier hair strand? How is that for a consequence? !!!!

Don't be an" ICECREAM ",be a NATURAL!!! ;)